Juan J. Ramirez
Designer of Hard Things
I'm a technical product designer operating at the intersection of AI and Entertainment Technology.
I'm currently a product design architect at Netflix where I drive AI productization in Ads; shaping AI adoption and envisioning AI native platform capabilities, in particular Ads Platform Intelligence and Synthetic Ad Creative Generation.
I've spent the last decade designing complex developer and release-engineering tools at Meta, GitLab, and AWS, experiences that have given me the technical fluency to architect modern applied generative AI solutions.
I have used that experience and knowledge to become a lead creative researcher in areas like Synthetic Ads generation; and the lead designer for all the foundational AI solutions at Netflix Ads.
Having navigated both Big Tech complexity and startup agility, I've learned to ship fast, measure everything, and iterate relentlessly.
My superpower lies in blending systems thinking and technical depth with detailed oriented design craft. My principle of operation is to envision technical products that deliver value in elegant form factors.
Experience
16+ yearsProduct Design Lead, Ads AI
2022 — PresentProduct Designer, Release Engineering
2020 — 2022Sr. Product Designer, Testing & Runner
2019 — 2020Sr. UX Designer, AWS CodeSuite
2017 — 2019Education
Grad LevelMaster's in Entertainment Technology & HCI
2013 — 2015Carnegie Mellon University
Bachelor's in Business Administration
2008 — 2012Colegio de Estudios Superiores de Administración
How I Work
Systems ThinkingMy design philosophy is grounded in systems thinking. My approach is to break down complex problems into composable parts, dissect the problem into a systemic understanding, building intuition through experimentation, and executing with technical confidence.
People I work with often describe me as a strong technical partner that can envision sophisticated and tasteful design solutions to hard problems.
Rather than explain it, here it is. The terminal below is real. Type $help.
Shipped Work
Tactical and StrategicNetflix Ads Agent @ Netflix
Creative Fusion (Synthetic Ads) @ Netflix
AI Prototyping Design Agent (VibeHawkins) @ Netflix
Ad Server and Management Platform (1st Designer) @ Netflix
Device Certification Management Improvements @ Netflix
Studio Orchestrator V1 @ Netflix
Phabricator Improved Release Train UX @ Meta
Unified CI/CD Observability Platform @ Meta
Testing Env. Companion @ GitLab
Runner Onboarding and Configuration @ GitLab
CodePipeline State Visualization System @ AWS
CodeBuild Build Journey Inspection @ AWS
...and hundreds of other products and features.
Trying to Get in Touch?
EmailInterested in my work and want to reach out? Shoot me a message. I'm always open to discuss ideas and professional opportunities. I'll get back to if I find your message relevant or interesting. 🙏